Kenneth Williams and his brother Sandy founded Refreshments, Inc. in the mid-1960s. From its humble beginnings as a family business with three employees, the company now has 130 employees operating from four branches in Mississippi and Tennessee. Kenneth served as general manager and president for 30 years and still holds the title of president. He is a past board member of National Automatic Merchandising Association and past president and board member of the Mississippi Automatic Merchandising Association. Kenneth has served on various business, civic, and non-profit committees and boards on the local, state, and federal level. He also serves as president of Corinth Coca-Cola Bottling Group, which operates in four states..
Bob has served as general manager of Refreshments, Inc. since 1996. Prior to that he held various sales and management positions in the beverage industry for over 20 years. During that time, he was responsible for sales for many key regional customers and implemented a unique distribution system that is now common in the beverage industry. Bob is a board member and past president of Mississippi Automatic Merchandising Association as well as a past member of Board of Governors of the Southeastern Vending Association. He is an active participant of both USG Elite, a purchasing group of the largest independent vending companies, and USConnect, a consortium of the industry’s leading independent foodservice firms. Under Bob’s leadership, Refreshments has focused on its core business and embraced technology as a means of enhancing service to our customers. .
Lee literally grew up in the soft drink industry, having worked summers at Corinth Coca-Cola Bottling Works in high school and college, and then working for several years with Coca-Cola Consolidated. After earning his MBA, Lee began his career with Refreshments, Inc. in January 2000, training extensively at all three branches. Lee served the company as route supervisor in Corinth and quickly moved on to route manager for the branch. He has served as the corporate business development manager as well as the branch manager for Refreshments of Tupelo. In Lee’s present role as vice president he focuses primarily on operations, customer service, and sales. Lee currently serves as president of the Mississippi Automatic Merchandising Association, is on the board of directors and is a past president of the Northeast Mississippi Community Relations Association, and is on the board of directors and current chairman of the Southeastern Vending Association..
Mike manages the Jackson, Tennessee branch of Refreshments, Inc. He began his career with Jackson Coca-Cola in 1972. Mike has been with Refreshments since 1990, but he has been in the vending industry since 1985. Mike is past president of the Tennessee Automatic Merchandising Association. He has served multiple terms on the board of directors for TAMA, the board of directors for the Vending Machine Association of the Gulf South, and the board of directors of the Southeastern Vending Association. Mike stays connected to his customers and is often seen with his sleeves rolled up in a breakroom or behind a serving table at a company picnic..
Cathy McCullen joined Refreshments, Inc. in October 1993 and has certainly seen vast changes in the vending world in the last 24 years. Prior to joining the Refreshments team, Cathy worked in both public and corporate environments. With a strong and very capable team, she oversees all aspects of financial reporting, asset management, payroll and benefits, internal controls, and an array of other responsibilities. She strives to provide timely and accurate information to our management team..
Corporate Service Manager
Wayne has worked with Refreshments, Inc. for 21 years, serving the last four as corporate service manager. When he joined the company in 1996, he worked for a brief time as a route driver but was quickly promoted to Corinth’s vending manager where he ably led vending operations for 17 years. Before working with Refreshments, he worked for 15 years in the restaurant and food manufacturing industries. Wayne knows the value of great customer relations and the importance of excellent service..
Will is the branch manager of the Tupelo branch of Refreshments, Inc. and has been with Refreshments for over four years. He has worked extensively in vending and micro-markets, and he fully embraces all the capabilities available through our vending management software. Will worked in the beverage industry for ten years prior to joining Refreshments. During that time, he was a three-time National Sales Representative of the Quarter and managed the largest rolling route in the Midwest division for 3+ years at a previous beverage company..
Janae came on board with Refreshments as market coordinator in June 2017. She previously worked with Wal*Mart for 32 years as a home office merchandise planner, with 28 of those years in management. Janae enjoys traveling to all our markets in Mississippi, Tennessee, and Alabama. She stays cognizant of food and beverage trends, makes sure the markets are stocked daily, and diligently works to keep communication open among branches so that everyone is striving toward the same goals..
Tony began his career in the vending industry in 1998 as a route supervisor for Vend Foods in Tupelo. He has been an integral part of the Refreshments team since their acquisition of Vend Foods in February 2000. He presently serves as vending manager of the Refreshments of Tupelo branch. In his 19 years in the industry, Tony has seen many changes and embraced vast opportunities in our largest branch, but the relationships with literally hundreds of contacts and associates rank as one of his greatest rewards..
Lois is the foodservice manager for Refreshments, Inc. and has been part of the company for 20 years. She is responsible for our on-site foodservice, commissary, and catering. Lois has a total of 45 years of experience in foodservice and customer service. She is Serv-Safe certified, has a HACCP certification, and has implemented the HAACP plan for Refreshments, Inc. Lois strives to exceed customers’ expectations and deliver the freshest quality of food to all Refreshments’ customers..
Professional Coffee Service Manager
Vicki began her career in coffee in 1978 with Tupelo Coffee Company, which was acquired in 1983 by Vend Foods and operated as Professional Coffee Service (PCS). PCS became a part of Refreshments, Inc. in 2000. Vicki takes pride in the fact that the company has customers today that were some of her first customers over 35 years ago. She has served on the Board of Directors of the Southern Coffee Break Association and has been selected as Operator of the Year by the association. Vicki has been a leader for women in the office coffee industry. .
Trey joined Refreshments, Inc. in April 2001 as a route driver. He was soon promoted to route supervisor in 2004, and in October 2012, he was promoted to vending manager for our Corinth branch. In his current position as vending manager, he oversees all daily market and vending operations for Refreshments of Corinth. With 13 years of management experience in the foodservice industry, Trey offers both customers and team members a strong understanding of our business and a great enthusiasm to get things accomplished..
Area Manager, NW MS & Memphis
Tom joined Refreshments, Inc. in 2018 as the Area Manager for the Memphis metro area. He grew up in Tupelo, MS and graduated from the University of Mississippi with a BBA in Management. Tom spent over 20 years in various roles in the wireless telecom industry, followed by 10 plus years in the vending business with Express Vending and Canteen. Tom is a business builder who emphasizes customer service to achieve business success.
Customer Service Manager
Rocky joined the Refreshments team in September 2017. He began his role as Vending Supervisor where he served for almost 2 years before becoming the Customer Service Manager at our Tupelo branch. Prior to joining Refreshments, Rocky worked for 8 years in the service industry starting as a route driver and working his way up to Sales and Branch Manager. His work experience has taught him that keeping customers happy is the main objective: “because a happy customer is a repeat customer”.
Customer Service Manager
Bill joined the Refreshments team in July 1999. He started out as Route Manager and served in that position for 6 years. He was then promoted to Operations Manager where he served for 5 years. Bill left Refreshments in April 2010 to pursue his career in the restaurant industry as an Owner/Manager. In August 2016, Bill returned to Refreshments as a Route Driver, and recently, he was promoted to Customer Service Manager. Bill has over 30 years of management experience. Serving customers is what he loves to do because “taking good care of your customers is the key to success.”.